It's a little premature to say this since we've only had a week of build, but I'm already convinced that this is the worst feud of all time. Lets dissect this from every angle: -Big Show: He was publically humiliated by John Laurinaitis on Raw, then comes back to help him at the PPV. He said that why he's helping him was "a secret" or something, but that seemed like a lazy way to close this little plot hole that it makes no sense for him to want to go from being in tears, on his knees, humiliated for the world to see, to happily helping that guy out just for the sake of a contract. The full personality switch just doesn't seem right. Plus, he has no reason to hate Cena other than that Ace told him to. -Johnny Ace: The tyrant General Manager was able to bribe Big Show with his job to be his right-hand man, that's fine, but what does he have against Cena? Is he so pissed that Cena beat Brock that he's holding a grudge for 2 months (or more) because of it? And how is Cena able to commit a "firable offense" every week and wind up scot-free... -John Cena: As mentioned before, he has no reason to hate either of these people other than simple attacks that weren't about anything more than... him being John Cena, I guess? Apparently that's bad. -The fans: These guys feuded in 2009, and it was a good feud based on the submission match and that Cena couldn't log in the STF. It was interesting enough to be eager to see if he could do it on WWE.com after the match (not buy the PPV), and when I got the DVD it took me a while to even bother watching the match, and when I did it was a catastrophe. That was with an actual feud, and this time both characters are much more stale. We've seen Cena AA Show and lock in the STF already (yeah, casual fans may not have, but many of them have probably heard about it and they won't be the ones buying PPV's) so the shock-and-awe factor is gone. Lets ignore all the other gaping plotholes and massive logic gaps, not overanalyze it, and simply look at the basics. Has there been any feud that's worse than this?