Source: PW To summarize this whole scenario, Viacom wants 30% increase from DirecTV which equals $1 billion that DirecTV has to pay. That means it will be higher payments for DirecTV's 20 million subscribers. DirecTV is saying that's way too much and isn't backing down. This is affecting 26 channels which includes popular ones like MTV, Nickelodeon. Spike, VH1, Comedy Central, etc.. All of those channels are owned by Viacom.