Because it sure seems like they don't with the way they book everyone. Honestly how many credible competitors are there at this point? Of course you have the big 4 usual suspects: Cena, Sheamus, Orton, and now Punk, who are always protected. Big Show basically falls into this category as well, which is nothing short of pathetic. WWE makes sure that part timers like Brock, Rock, HHH, & Taker are always protected. Do they not realize that to make new stars you have to have up and comers go over these guys? The only way to become credible is to get the better of someone more credible than yourself. This just bugs the shit out of me. They have guys that they clearly want to do things with, but they refuse to give them the booking to do it. They shove ADR down our throats while having him get dicked on by Sheamus for 6 months (his stale gimmick aside). They give DZ the MITB and proceed to job him out to Jericho and Orton at back to back PPVs. They think WB is going to get over by squashing jobbers and teaching an intro to business class in his promos. They give Miz a meaningless belt and proceed to have Ryback bury him. Speaking of Ryback, he is the one up and comer WWE seems to actually be interested in giving credibility to. Another way to give credibility to future main eventers is to have an actual functioning mid card, which of course there is no semblance of in WWE. If you actually book mid card feuds and establish which mid carders are at the top of the heap you can establish them that way. Instead, WWE gives us pointless random matches with no mid card feuds, and then feeds any mid carder that gets a shred of momentum to a main eventer who doesn't need to be squashing mid carders at all. These matches are the absolute worst because you already know what will happen before the matches occur. Oh, Cody Rhodes vs Sheamus huh? Should be great The way the pecking order is so predictable is a huge reason why I find WWE so stale at this point.