As the title says. They are building Brock into a monster heel. He ended the streak, beat Cena, made Ambrose and Orton look like chumps. There is one reason to do this and it is to have him beaten by a "hero". And I think they are going to have to do it soon due to his UFC drug cheat thing, suplex city is gonna get old fast (its boring TBH), and its a "new era" but they need some sort of defining moment. IMHO this means wrestlemania so they have around 8 months to build up to it. The problem is who do they have that is viable to do it? They cn go two ways with this and that is basically get another walking sack of muscles (think Hogan/Luger picking up Andre/Yokozuna) or some plucky smaller wrestler with great technique/talent/heart beating him somehow (think HBK). I will have a look at the contenders. 1. An Attitude Era or other legend (Hogan, Rock, HHH, HBK). They could do this I suppose but it would not be hogan, why would Rock want to take the bumps from a roid raging, juicing, stiff wrestler, Austin has not done a match for over decade due to medical problems. Undertaker will likely retire soon. 2. Goldberg. This is a rumour floating around and the crowd at Summerslam were chanting his name. I would not be surprised if they wheel out Goldberg for a match. He is one of the few to beat him it a meh match. I don't think GB woill be the one to beat him though. 3. They need a new face of the company to carry the new era, They do not really have a Hogan/HBK/Bret/Austin/Cena equivalent. Who is viable in the current talent? Like it or not the best contender is Roman Reigns and a redemption angle with him beating Brock could do it. The crowd even cheers him on occasion. 4. A new contender. This could be difficult in the time they have left. The obvious one would be AJ Stiles defeating Brock. Brocks defeat would be a great way to put over an up and comer. A long shot would be a wrestler like Braun Strowman, while an even longer shot would be someone like Big Cass who seems to have future superstar written all over him. So Wrestlmania XXXIII and the only viable contenders ATM would be Stiles and Reigns. They might use Reigns as a tweener or heel (see Rusevs cake thing) or a face turn by AJ Stiles. The latest they would do it I think is Wrestlemania XXXIV. WM XXXIV would give them an extra year to give someone new/green a push leading up to it. I am leaning towards the sooner date as they need a new great one for a new era. I am kind of a golden age returnee fan to the wrestling world and do not anything against Reigns as I am neutral on him but he has more in ring talent than Brock who I find incredibly boring in ring. Andre had some charisma along with other heels like Ric Flair and they could actually wrestle as well. Brock suplex city, knee, F5 win he is even more boring than Hogan in his heyday as you knew exactly what he would do as he had a formula he virtually never deviated from.