We're always lead to believe that the vast majority of casual fans don't bother reading the dirt sheets or surfing through message boards or forums, but I wonder how accurate this is. Just a thought that occurred to me, but how exactly does an entire arena have signs about Jericho the night he debuts unless they've read about it on the internet? Or the way the entire arena was chanting Brock Lesnar's name the night after WM28, which shows that just about everyone in that arena clearly knew there was speculation that Brock was in town and possibly making an appearance. Or many other examples I could give. Not that it would really make much difference, just a thought. I'd like to know where the apparent (to me, anyway) myth comes from that the casual don't read dirt sheets. Extending the logic to Hollywood, should we also be led to believe that casual movie goers don't buy the gossip magazines or watch the shows associated with celebrity gossip? Because that would be a stupid assumption, given how interested a lot of people clearly are in the personal lives of celebrities. Why should it be any different when it comes to gossip in wrestling?