When they brought in Ryback they went old school with him. He'd come out, squash some jobbers, and leave. I marked for that because that's how it was in the old days when they were trying to get someone over. Everything was going according to plan until they painted themselves into a corner with the booking. You have a champion on a major streak that you don't want to end, and a monster face on a streak that you don't want to end. Why in the hell would you not reserve that for a major PPV after Punk got to a year with the title? Having 2 PPVs in a row where Punk goes over dirty doesn't do anything for Punk, and lowers Ryback IMO. Have Ryback go or a mid title like the IC belt and have him dominate for a while until Punk has no choice but to give him a shot. It didn't look credible to have him in the main event without beating too many names to get there. Imagine Ryback as an undefeated IC champ with a 6 month reign, going against Punk, Champion vs Champion. That's how I would've done it, anyway. Thoughts?