Cena is easily the most controversial character in WWE. You have most of the marks who absolutely adore him, and the "smarks" (or most males in general) who absolutely despise him. The haters seem to be growing and the fans seem to be shrinking, so what do you do? The common IWC response to this tends to be "let's turn him heel", but that creates other problems: If everyone starts to enjoy Cena as a heel (which I think we would), he will probably get cheered. A heel who gets cheered constantly inevitably turns to a face, and then we are back to square one. One of the biggest problems now is super booking, but as a heel this wouldn't change. If he were to change to a heel, he would still be dominant, or wouldn't lose clean anyway. Cena does an awful lot of work away from WWE (be a star, anti-bullying campaign, top wish granter at make a wish), and for him to do that, he needs to be a likeable character. You can not have some badass heel granting wishes to a young child with a terminal disease. Okay, no heel turn. A character change maybe? That is the option I would go down, as he is genuinely a very talented talker and a very talented wrestler. He doesn't NEED to have the superman approach. When you answer this, be detailed. Would you keep him at the top of the card for every PPV (or most)? Would he still get the big storylines? Discuss.