The Indian state of Kerala has introduced a tax on junk food in an attempt to tackle obesity and earn money, with the move expected to hit the customer base of international fast food chains like McDonald's, KFC and Pizza Hut. The Minister of Finance in Kerala’s newly-elected leftist government, T.M. Thomas Issac, proposed that the tax of 14.5 percent be levied on burgers, pizzas, sandwiches, tacos, donuts and other junk food. The need for the so-called ‘fat tax’ is explained by the fact the state currently has the second-highest obesity rate for children in India. It has begun.