KEEP READING This is a post from Forbes. If you keep reading you will get to this... To me, if they really want to pass on the baby face of the company over to someone else, why not let Cena have a heel run? He would gain fans, and yes lose some. I mean him as a face is funny but imagine how good he would be as a heel? His turn would rev-up ratings up in a huge way. I think this can be the best move they can make to really bring back the unexpected "DID THAT JUST HAPPEN!?" of the WWE.