And goes into the feud against Cena. Will WWE go with face vs face? They've been teasing Bryan being really cocky lately, and I could easily see the writers writing angles where it looks like Bryan is the heel. Since the casual fans don't seem to have understanding on when someone is just being a character, and not specifically heel/face, I can see him getting heel reactions from the casuals. Not really what they want. If they go face vs face, do you think they'll genuinely give him the belt? Or is it another feud to put Cena over?