we all slurp it off enough, so instead let's bury the Attitude era today. #1. Too many fucking title changes. People hate on the Cena/Edge/Orton generation for having too many title reigns, which while this may be true, this trend ASHLEY started during the AE. After Austin won the title from HBK he lost it to Kane... for one night. He got it back the next night on Raw. After SCSA's second 90 day reign, yes 3 months was basically a CM Punk esque reign in these days, the title would be hotshotted around from Taker to Rock to Austin to Mankind to HHH to Vince to Austin... in about a 2 year period the belt changes hands 14 or 15 times. As I go back and watch the attitude era this really bothers me. The same thing is true of the tag titles and mid card titles. #2. Every match became a brawl. Now when you have great performers like HHH, Rock, Austin, Taker, Mankind ect they can still make a good ol fashion brawl entertaining.. but it becomes all sorts of repetitive. You want to hate on Hogan or Cena for following tight match scripts? SCSA says hello from 1999, because he follows the same script in every match himself. This was also the introduction of the finisher kickout era that we all hate. So yea, when first watching these crazy brawls all over the arena it's great.. after seeing basically a very similar main event to every PPV... seeing the same hardcore match for the hardcore title 20 times, ect... it becomes tedious #3. Saturated the product. We became so conditioned to seeing blood or boobs, hearing swearing, seeing big matches given away on Raw, hotshotting of storylines/pushes, ect... and this era was the beginning of it. A lot of it was out of necessity to keep the WWF competitive with WCW, and it made for great TV at the time, but it really spoiled us as wrestling fans with their hit you over the head style nonstop action crash booking of the shows. Shit just went too much too fast. Think in the early 90s we were just seeing the first ladder matches in wrestling history.. by 2000 we were seeing some of the most wild shit of all time with the triple threat tag team TLC matches and similar shit. #4. Death of kayfabe. Not nearly to the extent of WCW, but the beginnings of wrestlers 'breaking character' or using "insider terms" really gained popularity around this time period in the WWF. Off the top of my head you have guys like the Rock popularizing the term "jabronie" which was a backstage term for jobber. Mankind constantly broke kayfabe in his promos. The Beaver Cleavage storyline. Al Snow constantly poked fun at kayfabe. JR had some sitdown interviews with Foley & Goldust basically destroying kayfabe, more or less just saying "hey I'm playing this character on TV" I'm sure I've got more, but that's it for now. Add yours, dispute mine, whatever.