Personally, it gets a big ass YAY from me. The build was suspect, but the match delivered. -There were enough big names in it (expressing desire to win) that it felt worthwhile -The winner, Cesaro, is likely to see a big push this year, meaning this match can serve as an extra catalyst to kick start new pushes in the future -Bad fuggin ass trophy can add some prestige in the fans mind -and again, Cesaro getting a push after this win can help cement that winning this battle royal at the rumble can be a great thing for someone's career. Is this supposed to be an every year thing now? I was skeptical, but in execution it turned out well. I don't dig 30 dudes in the ring at once, but once it was down to 6-8 people it was good. It is also a nice way to help get most of the roster on the card.