His character is very one dimensional. Basically when his streak is broken, there isn't much to him. That's the bad part about him. Even if they decide to go face, you can't do much with him. He's not much of a speaker or a looker. His character might work better if it wasn't surrounded around Russia and maybe if they aligned him with Paul Heyman to build him as the next beast. MAYBE! Actually, when I think about it, you can't really take him anywhere with his character. Maybe a short stint as World Heavyweight Champion, but that's it.