Realize it or not, WWE supplies us with great heel runs all the time. They take a superstar and support their strengths as best as possible and its usually very effective. They come in various forms and are generally more memorable than the main protagonist. My favorite was JBL's. After losing his CNBC job, he had the green light to truly be a d*ck. From the Nazi salute to the immigrant angle with Eddie Guerrero, he had a fantastic run. In the end, he put over 'possibly' the most dependable and profitable superstar in WWE history. Bret Hart from 1997 is a close second for me.