I've been debating this a few days. There seems to be a growing trend of not-so-wholesome characters on popular TV today. Breaking Bad, The Walking Dead, Mad Men, etc. Could WWE go in this direction, too? Let's suppose Roman Reigns character drove off being a darker character like The Undertaker. Undertaker drew #2 in terms of money in both 1997 and 1998. Taker drew #6 in 1999 (injured). He also drew #7 in 2000 (injuries). He drew #5 in 2001. From ABA Taker, to Big Evil and to Dead Man, Calaway maintained his distance. Reigns seems to be of the same mold. Being childish worked for John Cena, but does society want a post 9/11 hero anymore?