So you can take one heel and turn them face and one face and turn them heel. List who, why and how. Heel to face - ADR. He's good but just isn't clicking as a heel, lets give a slow start as a face and see if he can catch fire. As for how I'd have Rey talk about how Alberto is disrespecting his Mexican heritage. Week after week Rey takes a beating but keeps coming back saying Alberto needs to see the light. Finally Alberto begins to respect Rey and forms a team with him. Face to heel - Alex Riley. He's so talented on the mic and could provide a big midcard feud as a heel. As for how just have him come out and cut a promo speaking about how he's been under appreciated by everyone and now he's going to take a more serious approach.