News Biden’s inauguration didn’t get in the way of AEW and NXT viewership

Wrestling News

The People's Champion
Legend
23,065
1,276
1,318
201,622.29

WWE.com

The ratings and viewership data are in for this week’s (Jan. 20) NXT and AEW television shows.

Per PW Torch, Dynamite netted 854,000 viewers for a .36 rating point in the 18-49 demographic. NXT checked in with 659,000 viewers for a .15 rating point in the same 18-49 demo.

For AEW, this is an increase of about 92,000 viewers from the prior week, with a jump up from last week’s 0.30 demo rating. For NXT, viewership increased by 108,000 viewers from the prior week, and the demo rating was up from last week’s 0.14.

I figured that viewership for both shows would remain stagnant due to a third consecutive Wednesday with a major political event. Earlier in the day, Joe Biden and Kamala Harris were sworn in as the new President and Vice President, respectively, of the United States of America.

It turns out that coverage of Biden’s inauguration didn’t cause a huge dent in the numbers. AEW had a really solid rebound, in particular. NXT’s demo rating is still well below the level that it was at in mid-December, so they have more work to do to fully recover.

Here’s a breakdown of AEW viewership and rating in the 18-49 demo over the last year:


Here’s a breakdown of NXT’s audience and ratings share of the same demographic:


Total viewership for Wednesday night checked in at 1,513,000 pro wrestling fans.

Check out both our Dynamite live blog, review & video highlights, and our NXT live blog, review & video highlights, in case you missed any of the Wednesday Night War’s latest chapter.



Continue reading...
 

E.A. Roadster

The Authentic
Legend
43,387
4,263
2,368
823.71
What? Biden was inaugurated at like 11AM, why the fuck would it interfere with viewership? Do people think that footage of him and his wife dancing is gonna attract a bigger crowd, or even the same demographic that these shows target?
 

Log in

or Log in using

Latest Discussions