Inside the battle between the Hardys’ ‘Broken’ gimmick
50% of all revenue? Nah fam.Reported by Justin Barrasso Via Sports illustrated:
The battle over the “Broken” trademark is becoming an extremely personal affair.
The Hardys want full control of their creation. Matt Hardy created the “Broken” gimmick, while Jeff Hardy embraced it. The Hardys created and funded the gimmick on the Hardy compound, invested time and money into building the “Broken” gimmick, and were justifiably upset that a third party—Anthem Sports and Entertainment, which is the parent company of Global Force Wrestling/Impact—claimed ownership.
The two sides are actually not fighting over the “Broken Universe” trademark, because it is not trademarked by either side, but they are fighting over its ownership.
For those following the ebb-and-flow of the case, the smart move is to always follow the money. Sources tell Sports Illustrated that Impact attempted to sign Jeff Hardy to a lucrative offer, yet only offered Matt Hardy a fraction of what he had been making. Matt Hardy was also promised a position on the Impact creative team, but sources close to the situation informed SI that offer was rescinded by Impact head Jeff Jarrett.
Though the dispute has gotten ugly at times, especially on social media, it was nearly settled within the past month, according to sources close to the negotiation. Both sides came to terms on an agreement, sources say, with the Hardys paying $10,000 to $15,000 for the rights to the trademark. The deal would have included a non-disparagement clause, which Matt’s wife, Reby, mentioned on Twitter. A $1,000 fine would have been levied for the first offense, and then $5,000 penalties would have been enforced thereafter. The Hardys were even willing to sign off on a press release, publicly ending the ordeal on good terms. Yet Anthem then wanted 50 percent of all Hardy revenue, including Jeff Hardy’s art and music, which was viewed by the Hardys as a monumental heist and money-grab.