News Fight For The Fallen to stream free, be sponsored by personal injury law firm

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We’re still a week and a half away from All Elite Wrestling’s second show, Sat., June 29’s Fyter Fest. But we’re starting to get details about their third, July 13’s Fight For The Fallen.

AEW President & CEO Tony Khan mentioned during his interview on The Steve Austin Show that Fight For The Fallen will stream free on B/R Live - just like Fyter Fest. It’s part of a play to get fans hooked before their next pay-per-view (PPV) - All Out on Aug. 31, and their weekly cable TV debut on TNT in the fall.

It’s a little curious since one of the hooks for FFTF is that a portion of the proceeds will go to charity. It turns out it’s only a portion of the gate which will be donated. All Elite confirmed some details about how that will work, and the organization which will be benefiting from the donation, in a press release announcing the show’s sponsor - regional personal injury law firm Farah & Farah:

FARAH & FARAH ANNOUNCED AS PRESENTING SPONSOR FOR AEW’S “FIGHT FOR THE FALLEN” EVENT IN JACKSONVILLE ON JULY 13

-- Regional Law Firm Specializing in Personal Injury Litigation is On Board for AEW’s Third Major Event to Benefit Jacksonville’s Victim Assistance Advisory Council --

JACKSONVILLE, FL (June 19, 2019) – All Elite Wresting (AEW) today announced that the respected regional law firm Farah & Farah has been named Presenting Sponsor of the upcoming FIGHT FOR THE FALLEN event in Jacksonville. With 15 offices throughout Florida and Georgia, Farah & Farah has been supporting and protecting families in the region for the past 40 years.

The integrated sponsorship with Farah & Farah includes cross-promotional activities with AEW talent, customized co-branded graphics, signage on the ring apron and in-venue, and a variety of digital and social media activations.

FIGHT FOR THE FALLEN will take place in Daily’s Place Amphitheater at TIAA Bank Field at 7:30 p.m. ET on Saturday, July 13, just a few feet from where AEW was first introduced to the world in January. Stars scheduled to appear include Cody, Matt Jackson, Nick Jackson, Kenny Omega, CIMA, Brandi Rhodes, Allie and many more. Proceeds from the gate will benefit Jacksonville’s Victim Assistance Advisory Council (VAAC), which coordinates cooperative efforts among social service, criminal justice, mental health and other agencies to provide assistance to crime victims and their families.

“We have a moral obligation to give back to the communities in which we live,” said Eddie Farah, Managing Partner of Farah & Farah. “The fact that a mass shooting occurred here in Jacksonville just a few blocks from our office last year makes that moral obligation even stronger. We make it our mission to help protect injured people and their families, and supporting AEW’s Fight for the Fallen is one of the ways we actively live out that mission. When we saw that the proceeds of this event would be used to support victims of crime and their families – connecting them with crucial supportive services – we had to be part of this.”

“Eddie Farah started the firm in Jacksonville 40 years ago, and has been giving back to the community ever since,” said Tony Khan, President and CEO of AEW. “Everyone at AEW cares deeply about the vibrancy and safety of Jacksonville, and we think that Farah & Farah is the perfect presenting sponsor of Fight for the Fallen as we all endeavor to raise money for the Victim Assistance Advisory Council.”
Anti-All Elite fans will likely make fun of this move as somehow minor league, and there are certainly jokes to be made about a wrestling promotion working with lawyers who specialize in workplace injury. But the bottom line (Stone Cold pun intended) is that folks outside the Jacksonville area will get to see the show for no charge, and fans attending live will be part of a coordinated effort to help some people in the Jacksonville area who’ve had bad things happen to them.

Sounds good to us.

Announced for Fight For The Fallen so far are the following matches:

  • Cody & Dustin Rhodes vs. The Young Bucks
  • Allie vs. Brandi Rhodes
  • Kenny Omega vs. CIMA

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