NJPW turns down AXS TV offer

Geese

The Showoff
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NJPW's US TV deal with Roku isn't an exclusive deal, which means they can shop around with other networks. Had they agreed to a TV deal with AXS, it would've locked them down to an exclusive deal. Anthem is heavily promoting Impact, so in all likelihood an NJPW show on AXS would've meant its show being on at 2:00 am on Saturday with no marketing.
 

E.A. Roadster

The Authentic
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New Japan should look for a more mainstream option, though it may be difficult. I don't think they can make it onto one of the Big Four networks, but something that is actually accessible for a large population.
 
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