I'm 99% certain this will be a total doofus fire. I doubt the match has a conclusive ending, or even one that is remotely close to one. I think they're building this feud up for Survivor Series or another more logical PPV. I would build it towards Survivor Series. Have Lesnar face The Usos in a 2-on-1 handicap match at Hell in a Cell as Reigns' way of giving him a chance again after refusing a rematch upon winning via a Heyman screwjob. Gives you time to build towards a bigger PPV with a proper blow-off, but WWE has the patience and memory capacity of a goldfish so it will be squandered in a meaningless Hell in a Cell after a nonsense match at this PPV.