I'm such a fan of Reigns' position at the moment that I created this thread. It's an idea, a concept rather than a 100% endorsement. Let's suppose Reigns is being manipulated, trained would be a more operative term. He's being trained to withstand social backlash for accepting opportunity. I presume he loves this business and it must be a struggle for him but this could also create animosity. Suppose Reigns could successfully channel this animosity to unleash his full potential. He isn't getting the acceptance, so milk the potential 'bitterness' for as long as possible. This could create in him the best heel that he can be and create sustainable business from his character. Reigns is not doing the community work in Cena's absence (Titus O'Neil is apparently), so its likely he doesn't aspire to. Turning him heel too soon might just appease his ego and little else. Turning him later creates more frustration, the kind that drives normal men to overacheive. Edit: This company is stock full of talent that fickle fans will cheer (or boo). My proposal is based more on Reigns' growth as a potential star, then the demographic disparity of crowd reactions.