Other than the toy deal with Mattel, it seems the main argument against unifying the world titles is that the WWE runs two house show circuits, and each one is headlined by a world champion. If they combined the belts, they couldn't do this anymore, and the WWE would lose money from having less house shows. However, they ran two house show circuits in the 80's, and the second one was headlined by the Intercontinental champion, which just shows you how prestigious that belt was back then. MSG was even sold out plenty of times with the IC Champ as the headliner. They could go back to doing this. And it could work, because honestly, the WHC is pretty much what the IC belt was back then - only the second most important title. WHC matches don't headline PPVs or shows except the B-show Smackdown, but yet they're considered good enough to headline an entire house show circuit of their own. Thus, there's no reason why an IC Title that was built back up to mean something couldn't mean just as much, as it means very little that the WHC is called a 'World' title, it's still an upper-midcard title in people's minds. Another argument against it is that Smackdown showcases the WHC as the center of attention, and they likely won't go back to how it was from the fall of '99 till the introduction of two titles in 2002, where the world champion was always on both shows (it burns them out having them on two shows a week in my opinion as well.) However, here maybe the solution is that SD is centered around the WWE Title feud every now and then (but not always), or by a non-title major feud, or by the IC Title itself, which again, could be made into a bigger deal like in the old days, since the WHC is always only the second most important title (mid card title) on Raw and PPVs itself. (And Smackdown is the B-show for a reason... what's the problem with having it headlined by a B-title?) Just a couple of rebuttals to the arguments that people make against unifying the belts and at least we wouldn't have two 'world' titles and the IC Title would mean more by default.