As you all know, John Cena has been receiving a negative reaction after CM Punk's acclaimed "Best Shoot in Years". And most of these people that are giving the negative reaction want Cena to turn heel. Well first off, most of these people are blaming Cena for his personality. He can do nothing, repeat NOTHING about this. I don't like Cena, but I hate when people blame him for something he cannot fix. Back on topic, turning Cena heel would drive away about 50% to 88% of pre-adolescent audience members. This would cause a drop in merchandise sales, which in turn would ruin the companies finances. So you can take it from there.