Here are some more details coming. And to say the least, these are the things I was expecting to be reported. Internal competition is good. It keeps people being productive. Most individual stores within a franchise are measured against each other even though they are part of the same company. You want your people to always strive to be the best. For a long time, WWE had no competition, internal or external. Doing this, and creating your own competition, should push each brand to outdo the other. If Vince really wants to create an internal war, he should add incentives to each brand. Rating increases, merch sales, other measurables for each brand to push these guys to try and outperform each other. Competition is healthy. It makes people be more creative and work harder. The Monday Night Wars were real and gave us some of the best wrestling in history. That's gone. The original brand split was a good idea, but ultimately they screwed it up by having too much integration and SmackDown still being a taped show. Now things are totally different. 2 live shows so you aren't just reading spoilers is a huge difference and I think people are overshadowing just how important that is to this. If WWE has learned just a little bit from the past on this idea(and they are investing a lot into it) this could be an amazing step forward. Those who are against the idea of manufactured competition really make me wonder if they want the product to get better, or just really want to have something to complain about. For years I've read that 'things are stale', and 'WWE has gotten lazy'. They're taking a chance. A pretty good risk financially. They're mixing things up. Making a bold change like this is great for the fans, hell, even if it only works for a year. That's a year of better product. Enjoy it. Or...at least allow yourself to try to.